Saturday, March 7, 2009

After the crisis: creative construction

Here's a very thoughtful, and, in my opinion, useful piece from Carlota Perez with a pretty sound diagnosis of some of the macroeconomic and historic reasons for the current malaise - with a useful set of recommendations:

"Paradoxically, this environmental constraint may yet be the saving factor for inducing massive innovation, sustaining economic growth, while also shifting consumption away from unsustainable lifestyles. There is an enormous wealth creating potential in facilitating a major overhaul of most products and production methods and a redesign of consumption patterns to stress quality, durability, low energy consumption, low or no emissions, recyclability, upgradeability etc. That is the only sustainable way to both give a powerful boost to the US and European economies and to incorporate the hundreds of millions of new consumers that full globalization offers to bring into the market from the rest of the world. The true key to unleash all that transformation is the establishment of very strict environmental regulation accompanied by clear incentives. That may require a broad consensus among global corporations to lobby governments in that direction (that is, if they can overcome the habit of thinking from quarter to quarter in order to please the stock markets). "

No comments: